What is selective distribution in marketing?

Selective distribution is a marketing strategy focusing on selling certain types of products via a select network of retailers, resellers, or wholesalers. Distributors take this approach as a middle road between intensive and exclusive forms of distribution.

What is selective distribution and examples?

What is selective distribution in business?

Why is selective distribution used?

What products are selective distribution?

How do channel members add value to a product?

In general, channel members add value by bridging the major time, place, and possession gaps that separate goods and services from those who would use them.

What is sorting in retail marketing?

Retailers are able to balance the demands of both sides, by collection an assortment of goods from different sources, buying them in sufficiently large quantities and selling them to consumers in small units. The above process is referred to as the sorting process.

What are the features of marketing?

What is direct distribution channel?

Direct distribution channels are those that allow the manufacturer or service provider to deal directly with its end customer. For example, a company that manufactures clothes and sells them directly to its customers using an e-commerce platform would be utilizing a direct distribution channel.

Where does a channel of distribution begin?

A channel of distribution begins with a producer and ends with an ultimate consumer or industrial user. A producer makes or provides goods and services. Examples of producers include Whirlpool, a manu- facturer of household appliances, and Pfizer, a company that makes pharmaceuticals.

How does a wholesaler add value to a producer?

Because wholesalers are buying from many different producers, buyers can tailor their products and species to the needs of their clients at a much lower cost. In addition to offering wide range of products, wholesalers can also provide unique value-added services, such as packaging, remanufacturing and treatments.

What are the 4 characteristics of product assortment?

Characteristics of Product Assortment. There are important characteristics that a company’s product assortment should consist of. The key characteristics are Breadth, Length, Depth, and Consistency.

What is assortment marketing?

An assortment strategy is a strategic retail industry sales tool that optimizes the variety of goods offered for sale. This strategy is centered around the concepts of “a deep assortment” and “a wide variety.”

What is difference between marketing and selling?

In simple words, selling transforms the goods into money, but marketing is the method of serving and satisfying customer needs. The marketing process includes the planning of a product’s and service’s price, promotion and distribution.

What is the purpose of product planning?

Product Planning, or product discovery, is the ongoing process of identifying and articulating market requirements that define a product’s feature set. It serves as the basis for decision-making about price, distribution and promotion.

What is indirect marketing?

Indirect marketing is marketing focused on first gaining the trust of your potential customers. Its purpose is to grow your brand’s familiarity and nurture prospective customers to eventually buy from you. Examples of indirect marketing include: Search engine optimization (SEO) Content marketing.

What are the two types of marketing channels?

Channels are broken into two different forms—direct and indirect. A direct channel allows the consumer to make purchases from the manufacturer while an indirect channel allows the consumer to buy the goods from a wholesaler or retailer.

What do you mean by marketing channels?

A marketing channel is the people, organizations and activities that make goods and services available for use by consumers. It transfers the ownership of goods from the point of production to the point of consumption.

What is the difference between intermediaries and retailers?

A wholesaler, for instance, is a type of intermediary that buys large volumes of products from many manufacturers and then sells them to other intermediaries. A retailer sells directly to consumers through some form of store, including a physical retail store, catalog or an Internet site.

What is a risk of scrambled merchandising?

The risk in this strategy comes when unexpected items are included in the assortment that confuse shoppers. When this occurs, it can detract from the shopper’s experience and tarnish the retailer’s brand image.

How do you develop a product mix?